Açaí shoppers are racing to the freezer aisle after the UK’s favourite açaí brand SAMBAZON has officially launched in Tesco stores!
Already a fan favourite on TikTok and in cafés, SAMBAZON’s Scoopable Frozen Açaí (RRP £4.70/500ml) is now available in 400 Tesco stores and online – and shoppers are wasting no time tracking it down.
Videos of shoppers spotting the colourful tubs in-store are already gaining traction online, with some videos reaching over half a million views[4]. Shoppers are sounding off in the comments with reactions including “omg I need this!! You’ve made me want a trip to Tesco asap 🤩🤩” and “*runs to Tesco”[5]. Online, influencers are sharing their own ways to enjoy the viral frozen favourite – from breakfast bowls to fruit-loaded granola and chia seeds.
SAMBAZON’s Scoopable Frozen Açaí (RRP £4.70 / 500ml) comes ready-to-serve straight from the freezer, making it easy to create colourful bowls, desserts and snack combinations without the need for blending. The launch marks a major milestone for the fast-growing açaí brand, which has seen UK revenue grow by 153% over the past three years[6].
Mari Laidlaw, Managing Director Europe at SAMBAZON, said: “We are incredibly excited to launch in Tesco and bring SAMBAZON to even more households across the UK.
“We’ve already seen such an amazing reaction from shoppers sharing their Tesco finds online. There’s huge excitement around açaí bowls and frozen café-style food trends right now, particularly on social media, and we’re thrilled that more consumers can now enjoy SAMBAZON at home. We’re excited to see how shoppers make SAMBAZON their own – how do you eat your açaí?”
The UK açaí category continues to see significant growth, driven by younger consumers embracing frozen products as convenient, versatile staples that fit easily into everyday routines.
SAMBAZON’s Scoopable Frozen Açaí is available in Tesco online and in stores nationwide now.
